As the curtains drew on the 2023/24 season for Walsall FC, the air was thick with anticipation and celebration at the end of player season awards. Among the esteemed attendees was Made in the Midlands who are foundation sponsor.  Made in the Midlands and the Community Foundation have a commitment to fostering inclusivity and opportunity in the region.

At the heart of Made in the Midlands' involvement lies their Made Equal and Made Futures campaign, designed to ignite interest in manufacturing among the youth of the Midlands. By sponsoring events like the Walsall FC end of season awards, Made in the Midlands not only champions sporting excellence but also contributes to the broader social fabric by supporting the club's charitable foundation.

Through initiatives like Made Equal and Made Futures, Made in the Midlands aims to bridge the gap between the manufacturing industry and young people, offering them avenues and inclusion within the manufacturing sector. This sponsorship isn't just about branding; it's about investing in the future workforce and nurturing a sense of community pride and responsibility.

The club's foundation programs, often operating quietly in the background, serve as pillars of support for the local community, providing opportunities and resources for disadvantaged youth. This commitment to community welfare aligns seamlessly with Made in the Midlands' ethos of empowerment and inclusivity.

Reflecting on the partnership, Jason Pitt praised the professionalism and passion exhibited by the Walsall FC community team, emphasising the seamless collaboration that has flourished over the years. This synergy between corporate sponsors and grassroots organisations underscores the potential for positive change when businesses invest in their local communities.

Interestingly, the historical ties between Made in the Midlands and Walsall FC run deep, with the inaugural Made in the Midlands exhibition held at the football club. This shared history serves as a testament to the enduring partnership between industry and sports, highlighting the mutual benefits of collaboration and mutual support.

The Walsall End of Season Awards ceremony itself was a testament to the club's achievements and the dedication of its players. Isaac Hutchinson emerged as the standout performer, clinching three prestigious awards, including Player of the Season and Goal of the Season. His remarkable contributions on the field epitomise the spirit of excellence and determination that defines Walsall FC.

Moreover, the recognition bestowed upon young talents like Jackson Smith, Liam Gordon, and Dylan Thomas underscores the club's commitment to nurturing talent and fostering a culture of excellence from the grassroots level upwards. By honouring both seasoned veterans and rising stars, Walsall FC reinforces its status as a beacon of sporting prowess and community spirit.

In conclusion, Made in the Midlands' participation in the Walsall FC end of season awards signifies more than just corporate sponsorship; it embodies a shared vision of empowerment, inclusivity, and community engagement. Through their unwavering support, Made in the Midlands continues to champion the values of unity, opportunity, and excellence, both on and off the field.

Members can access the Made Equal and Made Futures toolkit for FREE by navigating to the resources section of your dashboard
www.madeinthemidlands.com/login